Delivering Highly Successful Online Video and Viral Campaigns

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There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

Recent examples of online videos going viral include:

Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

1. Capture the Moment

There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

2. High Quality and Relevant Content

Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

3. Social Sharing

The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

4. Brands and Products

It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

5. Consumer Attention Span

Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

capture your consumer, draw them into your world and make your message stick in their mind;

6. Viral Video Seeding

Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

7. Technical issues and bandwidth

Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

(i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

(ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

8. What’s in it for the Consumer?

The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and TV media.

However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

9. Analytics and key metrics

All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

10. Continual Improvement

Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

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Affordable Dish Satellite Networks for Best Viewership

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For the global TV viewers, dish satellite network has changes and even say transformed the manner in which the quality and clarity of the entertainment has been delivered to the audience across the world. Global satellite internet use the most modern technology of communication for offering best and DVD quality pictures for a better and more enhanced crystal clear high definition experience. Being one of the most popular mechanisms to offer world class TV viewing to viewers.

A number of reasons are therefore stated to endorse the importance of the dish network. The primary reason that emphasizes the need of global satellite network is the availability of the network in very affordable and cost effective price tags. Even these equipments and mechanism is available in the feasible price, the quality and compatibility of the services are never compromised in any manner.

The installation process of dish satellite TV is highly straight forward and very easy to be executed. The entire process however requires cautious method of installation and strategic setup implementation to avoid last minute inconvenience. The quality of the service reception in the dish satellite network is another vital factor that makes it highly commendable and popular. The cost structure of this mechanism puts the best affordability factor on the services. Global satellite network experts are even very keen to keep the prices more down and mitigated for the more affordable TV viewership.

Offering new technologies for the esteemed mode of telecommunication is precisely the best thing that is developing a new craze for the viewership needs. Exceptional visual quality and high definition video quality is now creating a new phenomenon for audience thus no one now can escape the inevitability of the inception of new range of dish satellite networks. The cost of the dish network cost is very less than the tradition cable networks and the process can even push audience with a proficiency to track the fee spend on these subscription fee.

While going through the installation of the global satellite network, always try to take the services of some expert installers to get the best installation of the equipments for the best viewership ever.

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Surviving the Threat – How TV Learned to Love the Internet

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When it comes to “old”   media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. The internet is still a content threat, but the TV world, unlike the worlds of music, film and publishing seems to have more quickly understood the pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in and utilized the internet.

Companies that make their living selling content are reeling. Newspapers have been closing at a record rate. The music business is reeling like never before. ITunes has helped reset the playing field, but it’s nothing like it was before. Book publishing has been hit, particularly the brick and mortar bookstores and for the film industry it could just be a matter of time, before the ability to download free content (legal or otherwise) will make a true dent in their profits.

When it comes to “old”  media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. Advertising took a huge hit last year, but the economy was also in the throws of the worst recession since the (strangely named) Great Depression. Just about everyone took a huge hit last year, not just TV ad revenues. But apart from basic economic ebbs and flows, TV seems to be the one form of media that has not only been able to weather the internet threat, but to utilize it.

To quote a recent article in The Economist: “In the final quarter of 2009 the average American spent almost 37 hours a week watching television. Earlier this year 116 million of them saw the Super Bowl-a record for a single program. Far from being cowed by the new  media ,  TV  is colonizing it.” The article goes on to explain how shows like “American Idol” and “Britain’s Got Talent” utilize the net to their advantage. Watchers are constantly messaging one another about such shows on email IM, Facebook or Twitter.

Plus, TV is a reactive media. It doesn’t require much from the viewer. You turn it on, put on the channel you want and there you are. Although many programs are available online, most viewers are not going to do the work it takes to find their programs through nontraditional outlets. The internet is still a content threat, but the TV world, unlike the worlds of music and publishing seems to have more quickly understood the possible pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in creating sites such as Hulu a joint venture of ABC, Fox and NBC; an unlikely partnership, but a smart one.

Other content providers are beginning to understand that the way to fight the internet is not to fight it at all, but to blend with it and make it an extension of their brand and their information outlets, but the TV world is way ahead of the game

Copyright © Anthony Mora 2010

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What Every Business Operator Must Know Regardless of Company Size

Creating a new business is intimidating. An individual will need to have detailed understanding of the market they’re moving into, plus they must be aware of regulations. As a result, there is typically a sharp learning curve for brand new business people, and one which everybody must undergo. Though it might seem difficult as you go through this process, once you effectively accomplish this, you will find your company is on much more solid footing because of what you’ve learned. Trade regulations is typically an area where many business owners discover that they run into problems, which is exactly where All Top Start Ups may be of help. Subsequent are 2 examples of just what a new business proprietor has to know to make certain they continue to be in conformity with all laws regarding employees. The laws deviate significantly when it comes to employees and contractors, and quite a few business owners decide to hire contractors to easily simplify their daily life. The thing is that quite often a business owner misclassifies an employee and ends up with legal issues consequently. Self-employed workers work for multiple businesses at the same time and use their own personal equipment whenever carrying out their particular tasks. They do not demand money from a business proprietor to produce income and they also need to have specific abilities. When they fail to satisfy every one of these specifications, they can’t be viewed as a specialist and companies have to recognize this. In cases where there’s some uncertainty, it’s best to seek the advice of a legal professional. Additionally, All Top Start Ups recommends legal services be obtained if letting a staff member go. For instance, business disciplinary procedures cannot be in contradiction to community, state and federal laws and regulations and any measures which go against small business practices must be distinctly stated. Moreover, companies have to explain the steps that will be taken any time a staff member does not comply with these kinds of procedures, as this helps to make sure the staff member doesn’t sue declaring unfair dismissal on religious, sex or even racial grounds. Moreover, a staff member can contest the firing, claiming the organization held the worker accountable for an action. This can be prevented when the business stays dispassionate if letting a staff member go. Fault should never be put in this situation, regardless of the circumstances surrounding the firing. Merely proving business policy was not followed is sufficient. You might want to click here to read more at all top start ups , because you don’t want to discover your new venture is in danger because of a lack of knowledge. With the appropriate help, any business proprietor realizes they are able to not simply realize success, but may truly master their own selected industry. Make sure you pay a visit to this website today for more priceless info that will be of assistance to you.

Business Travel Trends For Healthy Flying Are In The Hands of The Millennials

According to the American Express Global Business Traveller Survey 2013 if you are a business traveller and you sat next to me on your next flight there is a one percent chance that you would engage me in conversation, so much for business going social! Whether you would want to engage me in conversation is another matter but this article is not about me it’s about the developing trends in business travel from a healthy flier perspective.

The survey was conducted by American Express in the summer of 2013 with participants from the US, UK and Australia. Approximately 500 randomly sampled business travellers were surveyed in each country.

The standout headlines are

(1) As the global workforce goes through change the Millennials are beginning to make up a larger portion of it.

(2) As a group the Millennials value a better work life balance and are savvy about it while on the road.

(3) There is an added focus on relieving travel related stress.

Narrowing in on the US market the travel stress theme is specifically in evidence.

74% of travellers said they drank extra water to stay hydrated.

48% stretched on the plane.

44% use a hotel gym.

20% avoid alcohol.

The majority use a combination of diet and exercise to stay healthy while on the road and 41% supplement their diets with vitamins.

Even if it is only implied these figures show that more business travellers are beginning to recognise and value the correlation between flying healthily to arrive well, be productive and successful in business.

This can only mean good news for the healthy flying niche. If the influence of the Millennials as a demographic block is brought to bear the way the baby boomers have done for the last few economic boom cycles the healthy flying niche and other industries will be better for it. This period in time is all the more important because we have the makings of a perfect storm. We have an influential demographic that fliers and values health. We have challenged or non existing healthcare provisions which mean staying healthy and out of the healthcare system is at a premium. We have an epidemic of Autoimmune disease and we have Globalisation and Technology which play the roles of saint sinner and saviour all at the same time. There are more people taking to the sky that before, journeys are more stressful than before and the frequent flier has to negotiate all of this while still performing at the top of their game.

Globalisation is forcing the pace of change we are experiencing. The good about it is more nations are coming online as it were, the bad is it becomes an even more crowded marketplace to negotiate. The same applies with Technology it forces change but also brings an always on and in view aspect to our lives. How we are able to harness both of these forces to enable a better flying experience for health inclined frequent fliers is a million dollar question in more ways than one.

Some strides in this direction are already being made, I would expect efforts to continue in this direction with some seriously useful kit to be available to fliers. At the moment we have a few notable players. The Napwell sleep mask, the Re-Timer sleep glasses and Valkee LED earbuds are a few aimed strictly at jet lag or sleep trouble often accompanying jet lag. On the other hand there are technologies that have a native use which can be adopted by fliers for relief of some jet lag symptoms. Brainwave Apps and Barefoot Earthing Technology products are some of these second category technologies. The Photon shower revealed at a TED talk in 2013 sounded promising but is only a concept with no firm plans for production. The explosion of fitness gadget that work with the latest smartphones or stand-alone is a curve you can expect travel related gadgets to follow. There are actually some such gadgets already in the marketplace. The AirPlus Traveller Productivity White Paper on how to manage traveller productivity used such a product.

As I mentioned earlier the most potent indictment of the times we live in is to be found in the strong currents of change caused by Globalisation and Technology. I would argue that Globalisation is increasing global collaborative work where people travel and come together on a project for the short-term. This trend is already prevalent in show business, journalism and the fashion world and even in the technology industry. As it continues to develop the need for people to arrive on form and ready for business becomes more obvious. Even without going that far the multinationals who spend large sums of money to recruit the best they can find want them to maintain their performance edge when they are sent half way around the world on the company’s business. It is common knowledge that it is no longer enough to just book a business class seat and expect the employee to arrive well.

As the travel industry players and the corporate world become more cognizant of the costs of travel related stress and jet lag, quantifying it in terms of the bottom line becomes a useful yardstick. The aforementioned AirPlus Traveller Productivity White Paper and the Carlson Wagonlit Solutions Stress Triggers for Business Travelers White Paper (which includes the Travel Stress Index tool) are two attempts to put a perspective on the scale of the problem. How the data in both of these tools is put to use is a question for the corporations individual fliers as well as the airlines and the travel industry intermediaries. For airlines at least it seems the battle lines are drawn, with the rollout of the latest offerings from Boeing and Airbus creeping into the stocks of most major players the focus is moving away from the hardware (the planes) to the software (customer service and deliverable product enhancements) this last category could potentially include any number of health initiatives to make sure business frequent fliers arrive well.

Cited Works

“American Express Survey Finds Majority of Global Business Travelers Balancing Work and Play While on the Road” – The Plane Facts (Infographic)

AirPlus. Traveller Productivity: How to tailor your travel policy to improve traveller performance (White Paper) PDF File.

Carlson Wagonlit Solutions – Stress Triggers for Business Travelers: Traveler Survey Analysis (White Paper) PDF File.